factory
collection
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concept
38CMSTANDARD（サンハチシーエムスタンダード）は「巾38cmの伝統を、日常的に身につける。」をコンセプトに、福島県西部に伝わる伝統産業「会津木綿」を発信しているブランドです。
明治３２年創業の会津木綿織元「株式会社原山織物工場」（現在は廃業して「株式会社はらっぱ」となる）では、かつて「かねろく」会津木綿シャツが作られていました。
今も多くの方に愛用頂いております「かねろく」会津木綿シャツを「もう一度作りたい」という思いからこのブランドを立ち上げました。
400年という長い歴史を誇り、会津という厳しい盆地気候のなかで改良され、夏涼しく冬暖かい丈夫な生地として、地元の人々に愛用されてきた会津木綿。
「伝統工芸は使われれば残る」という言葉がありますが、次世代へこの生地を残していく為に、私達は「巾38cmの伝統を日常的に身につける」ものを、これからもご提案させて頂きます。